It’s important to share the range within their self interests first. I would focus on the advantages to our customers, and how easy it would be to position the value in the sale process. Also, I would share how the margins of the new product line provide for a high sales commission, and that the range has the potential overtake some of the company’s core products in sales. In many ways I would to magnify the opportunities in their mind with the new product range. In this way, I grab their interest and I will prepare myself for questions as to how they can exploit this opportunity in the fastest way.