People who are not working on these innovation projects feel they are second-class, but they are keeping the business going and creating today’s results. They view the people focused on the future will get the best future opportunities too. It’s important to include people from outside the transformation in some brainstorming session, especially when it comes to implementation ideas (moving from the present to the future). This helps them to feel involved, you see the people who are interested in the future, and can look for opportunities for them as the transformation moves forward.