As a leader, I felt that there was a need to have the team digest and understand the business initiatives and the strategy related to. The strategy has always been a vague word for junior teams that perform minor tasks not knowing how it contribute to the whole business success and profitability.
So at the beginning of every year this exercise became part of tradition to decipher strategy and have them all informed and their role in forging it this answered all the WHYs at an early stage thus leaving the team informed and enlightened!